Servair.com
Trinidad & Tobago had never bought an air conditioner online. We built the store, solved the payments problem nobody else would, and sold the first unit within a month.
Servair thought they were two or three years away from selling online. They were wrong, and we were the team that showed them.
Brand first, store second
Before a single product went live we worked on identity. A new logo suited to the times, brand guidelines that would hold up under repetition, and a UX vision they could apply across every part of the business — not just the website. Getting this right first meant everything downstream had something to be consistent with.
Onboarding a thousand items
Then we stood up the platform and started moving inventory. Over a thousand items is a genuinely difficult migration, and the honest answer was prioritization rather than brute force: we sequenced the catalogue so the highest-turnover stock went live first and the long tail followed.
While the Servair team onboarded, we built the rest of the site and got their payment gateway approved.
That approval is where the project got interesting. Selling online from a developing country is harder and less fair than it should be — gateways are cautious, fees are higher, and the documentation burden is heavier. Working through it for Servair taught us a process we now offer to every international client we take on.
Within a month, Servair sold the first air conditioning unit ever bought online in Trinidad & Tobago.
Still their technology department
Several years on, we’ve modernized much of how the business runs — new tools, a few custom systems, and a much better read on their own numbers.
Trinidad & Tobago has embraced mobile faster than anyone expected, and Servair has ridden it. With no paid search spend at all, they now rank at the top of a range of Google searches across the Caribbean.
We’re currently rebuilding from the ground up for the next wave:
- Inventory system aggregation
- A new storefront and platform
- Search marketing strategy, implementation and management
- Sale and shipment to other Caribbean islands and South America
We first started out with just a website contract. Now we consider the Techlicity team our technology department.
